Owens Dulce et decorum est Pro patria mori Essay -- Poetry Analysis W

Through the use of poetry, we are able to powerfully discuss an idea or opinion about certain topics that could not be so eloquently conveyed through other literary media. Wilfred Owen was both a Soldier Poet during WWI. He was a man firmly against the idea of sending young boys off to war with the promise of glory. His views of war and the gruesome reality that it is, is deeply rooted within this poem and emphasized though the use of vivid imagery, persuasive similes and carefully constructed figurative language. Owen’s opinion that death by war is neither â€Å"sweet nor proper† as the sarcastic title suggests; resonates straight through to the last line – Dulce et decorum est Pro patria mori2, which is rightfully preceded by the phrase â€Å"The old Lie.† This poem brilliantly shows how thoughtful use of effective words can shape our feelings and emotions. With this in mind, the first line of this poem begins with a powerful simile, â€Å"Bent double, like old beggars under sacks.† Here we get a strong comparison; an image of a duality within the soldiers. Once proud serving men, to now bent and crippled creatures, hobbling about like dirty, mud covered old beggars. The strength in these first few words is immense. Not only as a simile but also as bold imagery. I could write an entire essay on the effectiveness of this carefully constructed first line, the colors and sounds that come to mind are incredible, but I digress; let’s continue on. In addition to powerful line one, we are thrown into an equally powerful line two. â€Å"Knock-kneed, coughing like hags, we cursed through sludge.† Owen again uses a brilliant simile; showing the humanistic side of the once proud and innocent soldiers; to this now creature l ike hag. The word hag itself imp... ...n what war stands for, only in the camaraderie among men, and the sacrifice they make in risking their lives to save another’s. Works Cited â€Å"Dulce et Decorum Pro patria mori.† Merriam-Webster Online Dictionary. 2008. Web. Hibberd, Dominic. Wilfred Owen: A New Biography. 1st ed. Ivan R. Dee Publisher, (2003): 368. Print. Pope, Jessie. â€Å"Who’s for the Game.† Jessie Pope’s war poems. Nabu Press Publisher, (2010): 11. Print. Owen, Wilfred. â€Å"Dulce et Decorum Est.† The Harbrace Anthology of Literature. 4th ed. Ed. Jon C. Stott, Raymond E. Jones, and Rick Bowers, Toronto: Nelson Thomson, (2006).: 238-239. Print. Quinn, William A. â€Å"Multiple Metrics in Wilfred Owen’s ‘Dulce et Decorum Est’.† English Language Notes 21.2 (1983): 38-41. MLA International Bibliography. EBSCO. Print. 15 Nov. 2010 Starr, Edwin. â€Å"War.† War and Peace / Involved. Universal, 2003. CD

Explain the relationship between mental health problems and society Essay

The way in which the public perceive people with mental health impairments is constantly being called into question. The relationship between mental health and social problems are prominent in day to day life, but can be experienced and viewed on varying levels-this is dependent on individuals. Stigma and discrimination stem from personal ignorance and fear, whether the person is not well educated enough to understand illness or is ignorant to it; realistically the ignorance is more likely to cause social problems on an individual basis. The public needs a better awareness and understanding of what mental health is and how it affects people and the support network around them. (Angermeyer and Matschinger 2005) Argue that members of the public have limited knowledge of mental illness and what they do know can sometimes be entirely incorrect. (Thornicroft 2006) States that the public believe having a mental illness reduces intelligence and the ability to make decisions and that some people still believe schizophrenia means having a split personality. In addition, (Thornicroft 2006) say it is common for the public to not grasp the difference between mental illness and learning disabilities. This can lead to common misconceptions in society. (McLeod, S. A 2008). Social Roles and Social Norms – Simply Psychology. Retrieved from http://www.simplypsychology.org/social-roles.htmlthere) There are many ways that people can influence our behavior, but perhaps one of the most important is that the presence of others seems to set up expectations. Social Norms are unwritten rules about how to behave. They provide us with an expected idea of how to behave in a particular social group or culture. Because some people don’t fit into this social norm (Time to Change. 2008. Stigma Shout[online] available at: http://www.time-to-change.org.uk/research-reports-publications [accessed 30th September 2013) state 9 out of 10 people with mental health problems have been affected by stigma and discrimination and more than two thirds have stopped doing things they wanted to do because of stigma. Having aspirations and wanting to be in employment gives a certain level of self-esteem and people are generally in a much better position to build  social relationships and contribute to society, this in turn helps; the community, the nation, and fellow man. Still people with severe mental health problems have a lower rate of employment than any other disabled group, but are proved more likely than any other group with disabilities to want to have a job and desire work. Up to 90% of people suffering from mental health issues say they would like to work this is compared to 52% of disabled people (Stanley K, Maxwell D 2004. Fit for purpose London: IPPR). Campaigners such as ‘Time to Change’ are reaching out to the media particularly through social networking to make people more aware and be more open to recognising early signs of mental health problems, this will in turn help reduce the number of unreported mental health problems in the UK. The WHO Mental Health Survey Consortium (2004) previously reported that up to 85% of people with serious mental disorders did not receive treatment in a one year period (World Health Organisation – Prevalence, severity, and unmet need for treatment of mental disorders in the World Health Organisation world mental health surveys 2004. 291:p. 2581-2590). Anti-stigma campaigns can help build a better relationship between mental health and social problems in a positive manner. Direct social contact with people with mental health problems is without doubt the most effective way to change public attitudes so the greater the awareness the higher chance of people leaving personal prejudices behind. 77% of adults believe that the media does not do a good job in educating people about mental illness (Priory Group 2007. Crying shame. Leatherhead, Surrey: Priory Group). There are many different perspectives and understandings of mental health and opinions vary significantly even when different people are presented with the same situation involving someone apparently experiencing mental distress (Dr Colin King, Model Values 2009 cited Colombo et al, 2003a and b). Historically, the dominant model for explanations of mental disorders has been the ‘Medical Model’ which treats mental disorders in the same way as a physical cause and assumes the mental illness comes about primarily as a result of biochemical, genetic deviations, chemical imbalances or trauma which give rise to symptoms. These symptoms are classified by the Diagnostic and Statistical Manual of Mental Disorders (DSM-IV), which then leads to a  diagnoses and drugs prescribed or in more serious cases electro-convulsive therapy (ECT) or psychosurgery are used; the latter being the very last resort if other treatments prove to fail. With this model the treatment can be fast and therefore empowering people to live the life they have desired without having to stay in care homes or hospitals, though it is a double edged sword because as with all drugs there are side effects; it is known for ECT treatment to cause memory loss. Taking antipsychotic pills can cause weight gain and increase the chance of developing diabetes among other side effects. The Medical Model is alluring because it is succinct, tangible, and easily understandable and is in accordance with a scientific method which relies on objective and measurable observation. There have been three types of studies to provide evidence to support this view which have been family, twin studies- and adoption studies. The ‘Social Model’ looks at other sociological reasons to possible causes of mental health and is based on an understanding of the complexity of human health and well-being and supports the social networks of people who are vulnerable and frail. It takes the wider view that the ability to undertake such activities is limited by social barriers and shows the limitation of activity is not caused by impairments but a consequence of social barriers, this shifts the emphasis towards those aspects of the world that can be adapted and changed (The Social Model of Disability and The Disability Discrimination Act). The management of the problem requires social action and is the collective responsibility of society at large to make the environmental modifications necessary for the full participation of people with disabilities in all areas of social life. The issue is both cultural and ideological and requires individual, community and a large scale social change and from this perspective, equal access for someone with an impairment or disability is a human rights issue of major concern. Social model thinking has important implications for the education system too, and particularly primary and secondary schools. Prejudiced attitudes toward disabled people and all minority groups are not innate. They are learned through contact with the prejudice and ignorance of others. To conclude mental health and social problems can be non-excitant if society  focuses on the two dominant models ‘Medical & Social’. The two are the perfect example of a lasting relationship, intertwined with one another. Without the social model stigma and discrimination create barriers and without the medical model treatment would not be diagnosed and treated. With the two models society can empower individuals to live the life they desire, strive for and deserve. People with mental health problems should be safe guarded and encouraged to participate in their community regardless of their age, race, or disability. If society tackles problems with mental health and social problems people face the world would be a better and more positive place to live.

Vargas Surname Meaning and Origin - About Genealogy

The Vargas surname is topographical in origin, indicating someone who lived on or near agricultural land that was flooded in winter; from vargas, the plural of varga. In different parts of Spain the term varga also had other various meanings, including a steep hillside or a straw- or thatch-roofed hut. Vargas may also be habitational in origin, indicating someone who came from Vargas in Santander province of Spain. Vargas is the 36th most common Hispanic surname. Surname Origin:  Spanish Alternate Surname Spellings:  VARGAZ   Famous People with the Surname VARGAS Elizabeth Vargas - American broadcast journalist- Peruvian contemporary writerGetà ºlio Vargas - former President of BrazilJoaquin Alberto  Vargas  y Chà ¡vez - Peruvian painter of pin-up girlsLuis de Vargas  - Spanish painter of the Renaissance era Where Do People With the VARGAS Surname Live? The surname distribution data at  Forebears  ranks Vargas as the 251st most common surname in the world, identifying it as most prevalent in Mexico and with the highest density in Costa Rica. The Vargas surname is the 2nd most common surname in Bolivia and Costa Rica, 14th in Colombia, 20th in Peru, 28th in Chile, 30th in the Dominican Republic, and 33rd in Panama and Mexico. Within Europe, Vargas is most frequently found in Spain, according to  WorldNames PublicProfiler, especially in the southern provinces of Sevilla and  Almerà ­a. The surname is also very common in almost all regions of Argentina.   Genealogy Resources for the Surname VARGAS 100 Common Hispanic Surnames Their MeaningsGarcia, Martinez, Rodriguez, Lopez, Hernandez... Are you one of the millions of people sporting one of these top 100 common Hispanic last names? How to Research Hispanic HeritageLearn how to get started researching  your Hispanic ancestors, including the basics of family tree research and country specific organizations, genealogical records, and resources for Spain, Latin America, Mexico, Brazil, the Caribbean and other Spanish speaking countries. Vargas Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as an Vargas family crest or coat of arms for the Vargas surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted.   VARGAS Family Genealogy ForumSearch this popular genealogy forum for the Vargas surname to find others who might be researching your ancestors, or post your own Vargas query. FamilySearch - VARGAS GenealogyAccess over 10 million free historical records and lineage-linked family trees posted for the Vargas surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints. GeneaNet - Vargas RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Vargas surname, with a concentration on records and families from France, Spain, and other European countries. VARGAS Surname Family Mailing ListsThis free mailing list for researchers of the Vargas surname and its variations includes subscription details and a searchable archives of past messages. DistantCousin.com - VARGAS Genealogy Family HistoryExplore free databases and genealogy links for the last name Vargas. The Vargas Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Vargas from the website of Genealogy Today. ----------------------- References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back toGlossary of Surname Meanings Origins

Horror Genre Dissertation - 6741 Words

Contents Page 1. Abstract Page PG. 2 2. Acknowledgements PG. 3 3. Introduction PG. 4 Discussion - 4. History of the Horror Genre PG. 5 - 9 - 5. Slasher Films and the Gender roles PG. 9 - 13 - 6. Comedy Horror PG. 13 - 16 - 7. Postmodernism and the Horror Film PG. 16 - 18 - 8. Case Study: Scream Vs. Scary Movie PG. 18 - 22 9. Conclusion PG. 23 Bibliography PG. 25 - 27 1. Abstract Page I have researched on the Horror genre, looking at when it begun, the decline in popularity it has foreseen and how it has been able to recreate itself each time. I looked at comedy horror films and what part it plays within the film industry. I found that†¦show more content†¦Films made in the 1930’s emphasised on the monster and gore. ‘When seen through the eyes of the original audiences, critics and censors, the thirties Horrors were a fairly nasty lot.’(3) Dracula was the first classic Horror film in the 1930’s, which contained sound. It received financial success as well as negative responses from critics. They saw these types of movies and had to consider whether people would copy the violence or see the movie, as it was, that these acts of violence were just for the story. Frankenstein (1931), Freaks (1932) and Island of Lost Souls (1933) were movies that caused outrage with censors in Britain. They didn’t like the influence these films could have on young teenagers, which were primarily there target audience. The British ban on horror movies were instated in 1937, this made profit of Horror films decline so fewer films were made. This affected Hollywood producers like Universal as their main importers was Britain. At this point you could have said horror movies were dead, as it made no sense producing movies that could not be shown. The dislike of the monster was not the only issue that censors had with these films, but the sexual encounters also caused dissatisfaction. In response to this they introduced a new rating system for horror films called ‘H’, this was to show people that the films were horrific and could only be viewed by adults. They had to try and consider what was deemed safe for children to watch andShow MoreRelatedPoetry Is Not Just The Vision Of The Writer1036 Words   |  5 Pagesevoke and inspire readers. Poetry is thoughts concealed given breath—a story reflecting the interior landscape of the mind. Just as it can be a breath of air, poetry can grip the heart—the mind can be an awfully dark place. Within gothic poetry the horror and fears of the poet lie just beyond the words of the poem itself. The words are emotional viscera given form. Poetry is aesthetic and inspiring and its brevity extends it to forms beyond itself. The works of romantic poets have been recyc led andRead MoreFinding Deep Meaning Of Film1264 Words   |  6 Pagespeel back the layers of the onion. Rosenberg et al. (2005) tells the story of the death of Emily Rose and the Catholic priest who is charged with the negligent homicide. On the surface, the film takes the film takes the form of a modern blend of horror and thriller. While the films foundation is placed on courtroom proceedings where prosecutors seek to prove that Father Richard Moore’s advice caused Emily’s death by complicating an existing medical condition and that his actions ultimately placedRead MoreEssay on Joe Hisaishi (Mamoru Fujisawa)1067 Words   |  5 Pagesaround this time that he first discovered his passion for music. Fujisawa truly began to explore this passion in the 70’s, during which, a cultural menagerie of Japanese popular music, new-age, and early electronic music flourished. Inevitably, those genres influenced Fujisawas early compositions. (Wikipedia) Fujisawa was highly influenced by the new-wave of Japanese electronica such as the Yellow Magic Orchestra and Ryuichi Saka moto group. 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Essay on Rewriting History in Henry IV - 1066 Words

Rewriting History in Henry IV The master of historiography is, perhaps, Shakespeare as evidenced by his History Plays. Whereas most writers merely borrow from history to fuel their creative fires, Shakespeare goes so far as to rewrite history. The First Part of Henry the Fourth follows history fairly closely, and Shakespeare draws this history primarily from Raphael Holinsheds Chronicle of England, Scotland, and Ireland and from Samuel Daniels verse epic The Civil Wars (Abrams 823). The play opens shortly after Henry Bolingbroke has usurped the throne from Richard II, becoming the fourth King Henry, and changing the royal lineage from the House of Plantagenet to the House of Lancaster. In the opening†¦show more content†¦For the most part, Shakespeare did indeed fabricate Falstaff, Poins, and the whole Tavern Group, yet historical evidence does support some sort of provincial getaway. McFarlane records that in 1412 the younger Henry remained dissatisfied [with his father] and shortly afterwards withdrew once more into the provinces, where he was soon again at his old tricks (110). Shakespeare originally named the character of Falstaff after the Protestant martyr John Oldcastle. Shakespeare eventually bowed to the objections of Oldcastles descendants, renaming the character (Abrams 823). At the Battle of Shrewsbury, Shakespeare describes how Hal kills Hotspur, eulogizes him (5.4.78-102), and then concedes the victory of the kill to Falstaff (5.4.138-50). History records that Hal himself suffered an arrow-shot to the face (Rowse 44) and that no one knows for certain who killed Hotspur (Jacob 52-3). History further records that, as for the eulogy, it was the king who shed tears over Hotspurs slain figure, not the young prince (Rowse 45). Despite Hotspur being three years older than Hals father (Hotspur died at age thirty-nine) (Rowse 44), Shakespeare paints the portrait of Hotspur and Hal as contemporaries, following poet Daniels lead (Drabble 475). Rowse does note, however, that Shakespeare did capture the essence in Hotspur of something not grown-up about this fighting man, whoShow MoreRelatedA Study on Metafictive Devices in the French Lieutenant’s Woman5819 Words   |  24 Pages.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦......13 3.3 The Critique of Victorian Sexuality†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦15 IV. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....................16 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....................18 I. Introduction Fowles’ The French Lieutenant’s Woman is typically a time-honored historiographic metafiction in contemporary British literature. The term â€Å"metafiction† was coined by Willim H. Gass in a 1970 essay entitled â€Å"Philosophy and the Form of Fiction†. It is a type of fiction that self-consciouslyRead MoreLogical Reasoning189930 Words   |  760 Pagesreturned their publishing rights to the original author, Bradley Dowden. The current version has been significantly revised. If you would like to suggest changes to the text, the author would appreciate your writing to him at dowden@csus.edu. iv Praise Comments on the earlier 1993 edition, published by Wadsworth Publishing Company, which is owned by Cengage Learning: There is a great deal of coherence. The chapters build on one another. The organization is sound and the author doesRead MoreProject Managment Case Studies214937 Words   |  860 Pagescooperation. Both company and department goals can be achieved. It puts an end to the can t see the forest for the trees syndrome. Harold Grimes, plant manager I think that formal project management will give us more work than longterm benefits. History indicates that we hire more outside people for new positions than we promote from within. Who will be hired into these new project management jobs? We are experiencing a lot of backlash from people who are required to teach new people the ropes. InRead MoreFundamentals of Hrm263904 Words   |  1056 PagesIntegrative Perspective on Employee Benefits 305 Flexible Spending Accounts 305 Modular Plans 306 Core-Plus Options Plans 306 Summary 307 Demonstrating Comprehension: Questions for Review 308 Key Terms 308 Employee Assistance Programs 332 A Brief History of EAPs 332 EAPs Today 333 Wellness Programs/Disease Management 333 ETHICAL ISSUES: Smokers and the Obese Need Not Apply 334 xiv Contents WORKPLACE ISSUES: The Union Drive 351 Objective and Scope of Collective Bargaining 351 Collective-Bargaining

Biology Osmosis Observation Free Essays

Biology laboratory work: Osmosis observation Measuring the dependence of net mass gain in potato pieces on concentration of sugar solution By Jonas Kulikauskas Siauliai Didzdvaris Gymnasium Hypothesis: The more sugar in solution, the more potato mass will decrease. Aim: To see how potato mass will change at different concentration solution. Research question: How the mass of potato will change at different concentration solutions? Variables: Dependent: solution concentration. We will write a custom essay sample on Biology Osmosis Observation or any similar topic only for you Order Now Independent: sugar concentration in potatoes. Controlled: time, potato form. Apparatus: 1. 5 plastic cups 2. Distilated water 3. Potato 4. Knife 5. Clock 6. Electronical scales (Â ±0,05) 7. Bag of sugar 8. Measuring cylinder 9. Tap water Method: Peeling down the potato and cutting it into 1cm3 cubes (25 cubes) Weighing potatoes on the scales Putting different amount of sugar into five plastic cups (1st no sugar 2nd 6,8g 3rd 13,7g 4th 20,5 5th 27,4g) Adding 100ml of water to each of the cups Mixing the sugar with water Putting in 5 potatoes into each cup Waiting 20 minutes Pulling out the potatoes, drying them up and putting on the scales Writing down new mass. Amount of sugar in solutionSolution concentration %Cup numberMass of five cubes before(Â ±0,05g)Mass of five cubes after (Â ±0,05g) 0g0%15,8g6g 6,8g6,37%25,1g5,2g 13,7g12,05%35,5g5,3g 20,5g17. 01%45,6g5,4g 27,4g21,51%55,5g5,3g Graph: While the concentration is from 0% to 6,37% the net mass gets bigger, later on from 12,05% to 21,51% the net mass gets smaller. When the concentration is from 0% to 6,37% the net mass change is positive, when from 17. 01% to 21,51% – negative. Conclusion: The potato lost more mass as it was submerged in bigger concentration solutions because the bigger concentration difference is, the osmosis will occurs more intensively. Evaluation: I think that laboratory work went pretty well, I managed to see the differences in potato mass change and make a conclusion of it. Next time I should write down original numbers and not rounded ones to give more accurate results. How to cite Biology Osmosis Observation, Essays

Business Strategy Aviation Industry Across World

Question: Describe about the Business Strategy for Aviation Industry Across World. Answer: Introduction The aims and purpose of this particular assignment are to focus on the key objectives of the aviation industry in India. The selected airline company in the assignment is AirAsia, which is one of the low cost airline industries across the world. Its headquarters is situated near Kuala Lumpur, and it is one of the largest aviation organizations when measured regarding flight size and destinations (AirAsia, 2016). The overall Airline Industry across the world is a complex concept, and there are different kinds of competitions, which exists in every corner. The study will focus on five important questions, which will highlight the business operations and competitive analysis of AirAsia. Analysis of the Macro Environment to evaluate the Aviation Industry in India The answer to this particular question will highlight the macro environment analysis of the selected airline company, AirAsia. The application a proper macro environment analysis will emphasize the use of an appropriate and relevant market tool, termed as PEST Analysis. With the utilization of this particular environmental analysis tool, AirAsia will be able to analyze all the major factors, of the external environment (Aras Crowther, 2012). There are four major points, which are analyzed to evaluate all the major factors. Factors Case Evidence Positive (Opportunities) Negative (Threat) Political One of the major economic factors in the all the airline industry is the fluctuations of the oil prices. Recently, the recession hit the aviation business, however with this economy slowing down the majority of the passengers want to enjoy the journey at a lower cost. Analyze the external factors Economical This particular Malaysian-based airline industry has faced certain operational issues while operating its business outside Malaysia mainly when the price of fuel increased. Help in the financial decision making process Social Due to the fact of growing population worldwide, tourists and some educated people are helpful for the expansion of this particular industry. Help to analyze the demographic conditions Technology The final factor is the application of the technology in the aviation sector. The organization follows different crucial element, which will conclude about the progression of the technological advancement. AirAsia provides the combination of air ticketing as well as hotel bookings, car hire, and travel insurance. However, the organization launched one of the major packages, which includes GO Holiday (AirAsia, 2016). Helps in technological advancement Figure 1: PEST Analysis of AirAsia Analysis of the Aviation Industry in India based on Air Asia and its Competitors The answer to this particular question will analyze all the important factors, which will contribute the competitiveness of AirAsia while operating its business in Asia and an attractive industry for AirAsia. Some of the crucial elements in this particular industry include cost factor, government policies, economic challenges and competition in the sector. In order to develop proper competitive business tactics, there are certain essential business tactics, which the organization applies in the overall business, policies. Some of the important features of this particular business organization include the following points. These are the crucial points, which conclude the aviation sector of the India. India is good place for the aviation Industry and has an aim of becoming the third largest aviation sector globally by the year 2020. The business opportunity in the country for AirAsia has a good prospect because of the growing demands. In order to operate in the Indian Aviation Industry the following factors need to analyze in order to develop an effective marketing plan. Development of a single passenger class, providing a minimum set of facilities in the industry, reducing the cost of acquisitions and maintenance process and emphasis on direct sales of tickets and employees working in multiple roles are some of the key factors of competitiveness (Armstrong Kotler, 2013). It is important to conclude about the economic background of India, which is one of the fastest growing economies in the world. The government contributes as one of the vital roles towards supporting and encouraging new industries into the economy. Competition is one of the major parts in every business (Grewal Levy, 2013). However, in order to evaluate a proper solution, AirAsia need to develop an appropriate pricing strategy, as it is one of the major factors, which hampers the purchasing decisions of the customers. VIRO Methods contributes four important factors, which will focus on Value, Rareness, Imitability and Organization. The VIRO Analysis is an analytical technique concludes different kinds of survival dimension for the organization as well as for its competitors. Suppliers Power The power of suppliers is immerse in the aviation industry because there are three inputs that the airline industry need to focus which includes fuel, aircraft and labor. Buyers Power Due to the low carrier cost the buyers power is becoming very high as there are different kinds of close alternative options are available. Entry and Exit Barriers In this particular industry the mode of entry and the mode of exit is not restricted, as nay firms can start their business at anytime and left the market at anytime. Threat of Substitutes The options of the passengers is much diversified, if any particular group of customers is not satisfied it they will automatically shift to the next alternative option. Competitive Rivalry This particular industry is very much competitive, as there are many companies operating its business in the same sector. Table 2: Porters five forces Strategic resources and competencies of Air Asia There are certain organizational aims and objectives, which majorities of the business firms tries to accomplish in the business operations. Strategies are developed by different organizations, which will allow the activities of the business to run in a smoother manner. However, resources of the organizations are limited (Hitt, Black, Porter, 2012). The answer will evaluate the overall strategic capabilities by matching the requirements of the company. Majorities of the firms try to ensure in the optimum utilizations of resources. There are certain classifications of resources, which include financial resources, organizational designs, and corporate resources, and technological resources are some of the key resources, which the organization focuses on. Competitive Analysis of Air Asia through strategic capabilities Companies belonging to any industries have direct as well as indirect competitors. AirAsia is one of the major aviation companies, which operates its business across the major cities of the globes. Some of the core competitors of AirAsia reflected in the following part of the study. Malaysian Airlines, Singapore Airlines, Thai Air and Air Sri Lanka are some of the most significant competitors of AirAsia. However, on other airlines, AirAsia provides better value for money through strategic capabilities (Hasan, 2012). Nevertheless, towards evaluating all the crucial factors, the application of the SWOT Analysis will conclude what are the different kinds of factors, which affects both the external environment as well as the internal environment. Some of the important factors, which this particular airline industry develops in order to conclude its strategic choices, are as follows. Development of a proper market penetration process, which includes retaliation from the competition, enhan cing the service, which includes mass customization by combining the strategic capabilities are the two important factors. The final factor is the process of market development, which concludes the competitive advantages. Drawbacks and loopholes of Air Asia There are particular challenges as well as the weakness of the AirAsia in the overall business operations. Massive investment is required for the organization to purchase airplanes and implement the latest technology, which includes a high amount of operational cost (AirAsia, 2016). It is one of the low cost airline services across the world, which provides all the customers to get tickets at affordable prices. On the other hand, due to this particular reason, there are some significant drawbacks in the operational management of the organization. As compared with other premium airline services, the company in some respect lacks in different kinds technological advancement SWOT Analysis of Air Asia The application of SWOT Analysis is one of the most valuable marketing tools, which majorities of the organization irrespective of the nature of the business follows in the process of developing a proper business plan. With the application of this particular tool, AirAsia will be able to develop a good situation analysis process, which will scan both the internal environment as well as the external environment (Hood, 2013). Strength and Weakness are the two factors, which will conclude the factors that will examine the internal environment on the other hand; the reaming two factors will scan the external environment, which includes opportunities and weakness. FACTORS ANALYSIS Strength The company maintains a strong brand name in the aviation industry. The airline industry is one of the low cost airline organizations all over Asia. AirAsia maintains a strong management team, which coordinates with governments and other airline industries. Based on different reports the aviation company has performed a remarkable job towards the utilization process of IT. Weakness One of the major weakness of AirAsia is the organization do not have its own repairs and maintenance services. There are some complements made by the passengers about the services There are certain challenges faced by the companies towards investing for new airplanes. Opportunity The organization has developed a proper target market, keeping in mind the requirements of the middle class people. ASEAN open Skies has been reached. Low cost services. Treats Increase in competitions. Based on certain statistical reports the overall profit margin of AirAsia is around 30%, which attracted many competitors. Customers worry about safety. Table 3: SWOT Analysis of AirAsia Application of SWOT Analysis and identification of the key issues in Indian Industry The aviation sector of India witnessed high growth in all the major aspects of the business. The answer to this particular question will address all the issues, which AirAsia need to analyze before entering into new markets. However, there are some important points, which need to investigate by the organization before going into the Indian market. Some of the key issues which this particular aviation sector faced based on the SWOT Analysis are highlighted in the following part of the study (Wong Brooks, 2015). High operational cost, Cost of fuel is very much high, shortage of maintaining facilities, congestion at airports and much more are some of the important factors, which contributes as some of the vital issues in the overall aviation industry in India (Kotler, 2012). However, AirAsia operates its business operations in the major cities of the globe. India is one of the developing nations. Some of the key attributes of a developing country are fewer household incomes, weak economic growths, and entry of low cost carriers, less sustain business growths, and less supporting government policies are some of the key factors, which affects the overall India aviation industry (Kotler Armstrong, 2012). In order to develop a proper market plan for market penetrations based on the findings of the SWOT Analysis, AirAsia needs to analyze all these vital factors for the development of a proper marketing plan. Development of business level Strategies of Air Asia Strategies are developed by the organization by keeping in mind the common goals and objectives of the organization. The target market, which is adopted by AirAsia, comprises mainly of middle-class passengers. The overall objective of AirAsia is to provide an affordable service to its customers. Nevertheless, some of the key strategic actions, which are adopted by AirAsia, are reflected in the following part of the assignment. Single Class Service It is one of the low cost airline services, which offers a single class service without other options at sustainable low prices. As compared with the other aviation industry, the company only believes towards providing service only in aviation (Kotler Keller, 2012). There is a lack of entertainment facilities offered by the organization, which do not include meals, entertainment amenities, loyalty programs points and access to airport lounges. These business strategies help the organization to reduce the clearing and maintenance cost, loading and uploading time and cost improving process efficiencies by maintaining lower cost and much more (Robinson, 2012). Low Fixed Costs This particular organization has done a remarkable job while retaining a proper low cost throughout its operational activities. The organization strongly believes towards developing a proper as well as a proper pricing strategy, as it is one of the crucial factors, which affects the purchasing decisions of the buyers (Kurtz Boone, 2012). AirAsia successfully maintained an low overall cost of different activities, which includes low rates for its long-term maintenance, and low airport fees. Developing these overall strategies has reflected towards developing a low price in the tickets. Analysis of the primary drivers of Air Asia in Indian Aviation Industry The answer to this particular question will evaluate the possessed geographic sources of advantages. Researchers have not developed a single coherent of the drivers of success towards entering in a new market. Growth is one of the major concerns in this particular industry. Some of the key primary drivers include growth in national income, growth in the middle class income, investments in airports and related infrastructure and many more are some of the key drivers in this particular industry (Peoples, 2012). The mode of entry is one of the crucial factors, which different organizations including AirAsia need to evaluate in the overall business plan. The analysis of the overall key driver includes the company does not have to commit resources for setting up business facilities (Glassman et al., 2015). On the other hand, in many cases the cost of production obtained by contract, the cost of providing services becomes lower in the overall business activities. Recommendation for Air Asia to address the key issues Developing a proper business plan which will match the demographic conditions The primary part in any business operations is to analyze the demographic conditions of the selected country. In a developing country such as India, the notion of the demographic conditions contributes as one of the most significant aspect (Pride, 2012). However, AirAsia has done an excellent job towards the process of developing a proper financial plan towards the process of evaluating a proper pricing strategy (Timmis, 2015). In India, the majority of the people are from middle background. The overall pricing decisions reflect the buying decisions of the customers. However, AirAsia is one of the organizations, which provides low cost carrier services across the globe. Develop a proper Situation Analysis procedure in order to specify the key issues In order to address the key issues the organization need to analyze all the key factors in both the internal environment as well as in the external environment. With the application of a proper situation analysis procedure by using different kinds of marketing tools, AirAsia will be able to address the key issues in the overall business proceedings (Robbins Coulter, 2012). The two important marketing tools include the application of SWOT Analysis and the application of PESTEL Analysis, which will evaluate all the barriers, and challenges of the aviation sector for AirAsia in both the environments. Application of SAFe criteria for recommendations Planning is one of the crucial parts and on the other hand, implementation of planning is equally important. There are three important factors, which will conclude the SAFe criteria for the implementation of the recommendations includes suitability, acceptability and feasibility. The overall objective towards developing a proper business plan is to gather a proper sustainability in the business proceedings and operations (Eriksson Steenhuis, 2015). Some of the key examples which the organization need to focus on towards the use apply a proper SAFe criteria for recommendations includes market penetration, market development and service development in order to meet the requirements of the customers (McManners, 2016). Conclusion The selected organization in the study is AirAsia and the assignment will focus on towards the evolution process of a proper Business Strategy. The overall assignment contains five crucial parts, which describes about the key strategies of AirAsia in the business plan. 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